BotHub calculated the real budget of a 25-second ad made with AI

A 25-second video about autumn was assembled using five generative models 🍂

We broke down the full production pipeline of a 25-second AI advertising video. The example is a herbarium: literally an ad for autumn. An image is attached to the breakdown.

Inside — five models and five tasks 🎬 Script and images — GPT-6 Astra and Nano-banana-2, video — Kling v3, voiceover — ElevenLabs Flash v3, music — Suno v5-5.

The budget is calculated for each tool separately — with the pricing plans, limits, and constraints of the neural networks 💰 The myth of a "free Hollywood studio in your browser" is disproven by these numbers: each model has its own interface, its own pricing plan, its own limits, and its own idea of the task.

There are no hidden integrations, clients, or product placements in the experiment — only the pure cost of 25 seconds of finished video was calculated.

The author of the article went through the pipeline step by step and calculated the budget manually — the numbers for each tool are in habr.com/ru/companies/bothub/articles/1081794/