OpenAI launches Sponsored Agents and AI advertising tools with HubSpot and Shopify integrations
· Source: original
Advertising moves inside the dialogue: OpenAI has launched Sponsored Agents
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What they say: OpenAI has rolled out a new advertising format, Sponsored Agents, tools for marketers, and ready-made integrations with HubSpot and Shopify. The announcement came out under the headline "Reimagining advertising with AI" and describes "new AI-powered advertising experiences from OpenAI."
What it actually is: Sponsored Agents are assistants that promote goods and services right inside a user's dialogue. The promo lives within the conversation itself. Alongside it are tools for marketers, a separate set of tools for marketing tasks. The integrations with HubSpot and Shopify are stated as ready-made, not as a future plan. It all comes as one package: a new advertising format, tools for marketers, and connectors to two platforms 🛍️
What isn't disclosed: the specific list of tools for marketers isn't named in the announcement — there's only the wording tools for marketers.
The full announcement is at openai.com
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